 |
 |
 |
|
Optimizing a site
Optimizing a site – Preparation workThe preparation work before the process of organic site optimization includes checking the site’s status in the search engines – checking the position of the site, the state of the indexed pages, state of registration in the managing site tool, preliminary statistical analysis, checking the competition, wording the targets with the site owner and setting clear and measurable goals for the optimization.An important part of the preparation work is conducting a word search for the promotional area. Relying on intuition to choose the promoted words and phrases is wrong. It is always worth conducting a deep keyword research to check which phrases should be used for promoting a site and which phrases will be a waste of time, resources and money. The keyword search will be used to build a detailed and focused program for optimizing the site. Optimizing a site – Onsite structural OptimizationBefore dealing with the contents of the site it is important to repair all the problematic structural problemsof the site and the code. There are about 200 factors that influence the site’s place in Google search results. There are many structural elements that are not connected to the content. The important structure repairs include fixing all the problematic links that lead to 404 error pages, repairing the permanent referral to 301 codes, canceling double contents for important pages, building a robots.txt file, defining nofollow links and pages, fixing the site’s code according to the w3c standard and more.There isn’t one specific detail that, if fixed, will advance the site. Organic site optimization pushes your site up the search engine results by dealing with many different aspects which all influence the position of the site in a very small way, and dealing with all the factors together will show a significant improvement. Optimizing a site – Onsite content OptimizationOnce a keyword research and building an optimization strategic program is done, it is time to optimize the contents. To get the best results it is very important to be focused and promote only one keyword or phrase per page. Promoting several words or phrases could only bring mediocre results.Furthermore, it is important that the site owner will provide the contents required by the site optimizer. The results of the organic site optimization depend on the response of the site owner in creating quality content. The contents can be original or bought content from a professional writer or may include content writing as part of the site optimization contract. Irrespective of which method is used, it is very important that the content used should be original, high quality and unique to the site. There is no need for the site owner to transfer content that has been optimized; that is our job as a site optimization company. Within the framework of content optimization we will go over the promoted site pages and ensure that the promoted phrases exist in the correct place and volume. Integrating a certain phrase in low volume will not be affective, on the other hand, integrating the phrase too many times will be considered as spam and the site will be penalized. It is important to make sure that the phrase promoted will appear on the whole page and not be concentrated in one place. Beyond optimizing contents of specific promoted pages, we will also go over general optimization definitions for the whole site, in order to improve its accessibility to search engines. Optimizing a site – Offsite External optimizationExternal optimization is in fact a link-building campaign. One of the important factors in organic site optimization is the number of links directing to the promoted site from quality external sites.It is very important to create the right mix of links and not stick to one sort of link building. In addition, high priority should be given to links from internet sites which deal with the same area of the promoted site or deal with areas close to it. There are many ways to create links: One way links: registering a site to indexes, distributing articles, distributing contents to sharing sites (video, pictures, presentations etc), active writing in relevant forums, responses in relevant blogs, press releases and others. Two way links: exchanging links with relevant sites- in these situations three-way links can also be done. Link bait: creating content or services that will encourage surfers to create links to your site. It is important to beware of all sorts of automatic link exchange deals or programs/services that promise creating thousands of links. You should avoid selling/buying of links and beware of links that are considered bad environment sites (adult sites, gambling sites, drug selling sites). The links should be built gradually according to the size of the site. It is not advisable to create a large quantity of links at one time for a small site. Google will see it as unnatural artificial link building l and the site will be punished. Optimizing a site – Continuous work on the siteContinuous work on the site is what will finally bring the best results. Continuous work on the site includes the following elements:Link building: The process of link building is a continuous process that must be carried out as long as the site wants to improve its rankings. One must take into account that parallel to your site optimization the competitors are also optimizing their sites, and the minute you stop building links, you will find your site deteriorating in position in the search engines. Constant structure optimization: in most cases internet sites have an evolving and changing structure. In accordance with the site changes it is important to make other structural changes like: fixing links to 404 error pages, directing 301 to relevant pages, checking corrections to the code, corrections based on remarks made in the Google site managing tool and other tools. Constant content optimization: The pages promoted should have constant reviews checking their content optimization compared to others. Statistical analysis and rank checking: It is important to monitor and check the influence of site optimization to measure its effectiveness. One of the advantages of organic site optimization strategies on the internet is that everything can be measured. According to the traffic to the site, where they come from, what phrases bring them, as shown by the statistical data and the changes in your position, the optimization program is updated. Conversion rate analysis: after we bring search engine traffic to the site by organic site optimization, it is important to increase the Conversion rate. An optimized site that does not measure conversions is wasting it’s money. The final target of an optimized site is to make money for the site owner, so it is very important to analyze the profitable traffic factors and the wasteful traffic factors. By conducting the right exchange analysis we can focus the efforts of the marketing and optimization on the profitable factors and decrease the investment in the wasteful factors. Search engine optimization – it pays to be patient.Correct site promotion and full collaboration between the site owner and the S.E.O Company will achieve in a few months site targets that are worth maintaining. Don’t be tempted by offers of immediate results; impatience and haste will, in the end, harm your site. |
Actv-tec.ltd
10 Hatas St.
(Beit Hakeren, 7th floor)
Ramat Gan, 52523, Israel
Tel +972-77-3451111
Fax +972-77-2070085
Why Choose Us?
- We bring our client to high rankings in various search engines.
- The percentage of our returning customers is close to 100%
- We return to emails and phone calls whithin 1 hour during a business day.
- We offer full comprehensive solutions for internet marketing.
- We employ SEO/SEM and marketing professionals who are MBA graduates.
- Your success is importantant to us - We know that your success is our success.